Storyteller with 14+ years of experience in digital marketing and copywriting for social impact, entertainment, and advertising. Proven track record of leading campaigns recognized by Webby and Shorty Impact Awards. Native in English and Spanish, with a passion for mission-driven work.
PROFESSIONAL EXPERIENCE
Founder and Principal (2024 – Present)
- Develop and manage the bimonthly Evergreen newsletter for 3Roots Media, delivering measurable growth in subscribers while maintaining the organization’s website and LinkedIn presence to increase site traffic and audience engagement.
- Freelanced with BIEN developing creative strategy, scripts, and copy for clients including National Geographic (Destruction Decoded promos) and Mozilla Firefox.
- Conceptualized and created copy for pitch materials at Adolescent Content, contributing to a new business win with IPSY.
Participant Media, Los Angeles
Manager, Digital Marketing (2022 – 2024)
Content Editor (2021 – 2022)
Copywriter (2020 – 2021)
- Led the company’s email strategy (150K+ subscribers), increasing open rates from 19.7% to 53.3% (Industry benchmark 32%)
- Developed social media content for community of 6M+ followers, increasing Instagram engagement by 85% and TikTok followers by 30%
- Created groundbreaking digital marketing campaigns for award-winning films, engaging millions internationally to take action on complex social issues
- Cultivated partner relationships with film studios, filmmakers, talent and influencers including Netflix, Lionsgate, Eva Longoria, Charity Navigator
Casanova//McCann, Costa Mesa
Senior Copywriter (2017 – 2020)
Copywriter (2015 – 2017)
Junior Copywriter (2012 – 2015)
- Conceptualized and developed award-winning creative advertising materials including TV, Radio, Digital, OOH, Experiential and Print ads
- Global clients: Nestlé, Nescafé Clásico, Nesquik, Coffee-mate, Natural Bliss, Hot Pockets, Maggi, CA Lottery, UNICEF, Chevrolet, Ulta Beauty
- Contributed to consistent new business wins for Nestlé year over year
- Created celebrity spokesperson content including Ricky Martin and Rafa Marquez
EDUCATION
University of Southern California
Annenberg School for Communication and Journalism
M.C.M., Master of Communication Management (Health & Social Change)
University of Denver
B.A., Mass Communication and Digital Media, Minor: Marketing | Dean’s List
UCLA Extension
Advanced Certificate, Design Communication Arts
SKILLS
- Languages: English, Spanish (native), French & Portuguese (conversational)
- Competencies: campaign strategy, audience segmentation, narrative development
- Tools: WordPress, Klaviyo, Mailchimp, Google Analytics, Salesforce, Zendesk, Asana
- Design & Editing: Canva, Adobe CC, Final Cut Pro
- Platforms: Instagram, LinkedIn, Facebook, TikTok, YouTube
AWARDS
- Webby Awards
- 2021 Winner, John Lewis Good Trouble, Best Integrated Campaign, Advertising Campaigns
- Shorty Impact Awards
- 2024 Winner, All The Beauty And The Bloodshed, Arts & Culture
- 2021 Gold, Judas And The Black Messiah, Entertainment Partnership
- Anthem Awards
- 2023 Gold, The First Wave, Health Partnership or Collaboration, Community Engagement
- 2022 Winner, Judas And The Black Messiah, Arts, Education and Culture Best Local Awareness Campaign
- Fast Company World Changing Ideas Awards
- 2021 Winner, Participant Media, Most Innovative Companies Award
- ANA Multicultural Awards
- 2016 Winner, Nescafé – Best Experiential Marketing
Tania Cecilia González 