About Tania Cecilia González

I grew up across six countries: Mexico, England, Brazil, Ecuador, Nicaragua, and Angola. By the time I was a teenager, I understood that all anybody really wants is to feel seen. That’s what a good story does.

I’m a freelance storyteller and strategist working with filmmakers, foundations, and mission-driven organizations to shape story, clarify voice, and build campaigns that help their work reach the audiences it’s meant for.

I spent eight years as a copywriter in advertising, learning the craft and sharpening the instinct. But somewhere along the way, I wanted to be around people building things that mattered. That led me to Participant Media, the pioneer of socially conscious storytelling behind films like An Inconvenient Truth, Roma, and Spotlight. There, I spent four years leading digital campaigns for Academy Award-nominated films and grew newsletter open rates from 19% to 53%.

I hold an MA from USC Annenberg in Health and Social Change Communication Management, and my work has been recognized by the Webby, Shorty Impact, Anthem, and Fast Company World Changing Ideas Awards.

When I’m not writing, I’m probably folding tiny laundry, or cooking something that takes way too long.

I’d love to hear what you’re working on. → tania@taniacecilia.com

Trusted by these fine folks

Results that speak for themselves

“Working with Tania González was one of the great privileges of my time at Participant. As our lead copywriter and email strategist, she not only elevated the voice of our brand across channels but helped us more than double our average newsletter open rates — from 19% to 53%. Tania brings heart, insight, and strategy to every conversation.

– Michaela Bethune, VP Campaigns & Engagement, Participant Media

“Sharp, thoughtful, super collaborative. In the fast-paced world of production, that means smooth communication, spot-on copy, and zero stress about deadlines or rewrites. Zero ego, all in. Our recent collab on a NatGeo project had a very tight deadline and she provided options (all great) and a unique take that the client loved. Tania is definitely a core part of our freelance copy team for a reason. You should hire her immediately!”

– Ricardo Roberts, Co-Founder & Executive Producer, BIEN

“Tania is a go-to for sharp, compelling copy that resonates with audiences across all platforms. She can translate complex ideas into clear, engaging messages, making her experience and skills a perfect fit for any project.”

– Ramaa Mosley, Co-Founder & CCO, Adolescent Content