The Product. Nescafé Clásico Instant Coffee

The Positioning. It all starts with a Nescafé.

The Campaign. What happens when you break out of your comfort zone and say yes to having coffee with a complete stranger? We decided to find out. Our videos featuring a PR stunt with celebrity spokesperson Ricky Martin went viral and achieved several awards.

Roles: lead copywriter

Featured in: Adage

Awards: ANA Multicultural Award (Winner, Experiential Marketing);  ThinkLA Idea Awards (Finalist, Experiential Campaign)