(Netflix, 2024)

The Film. Shirley, featuring Regina King and directed by Scott Ridley, tells the story of the first Black congresswoman, political icon Shirley Chisholm, and her trailblazing run for president. It chronicles her audacious, boundary-breaking 1972 presidential campaign.

The Campaign. Shirley Chisholm not only championed racial gender and equality, but also advocated for the rights of the impoverished across the US and internationally. Our campaign aimed to honor her work and legacy by educating audiences about her achievements and enshrining her legacy in key institutions.

Roles: content producer, lead copywriter, partnership manager

I led content production with influencer @itskimberlyrenee (233K+ followers) to create social media content timed to the film’s release. I also wrote and edited the film campaign landing page, social assets, and dedicated newsletter.

Results. This project ignited viewer’s curiosity on Shirley’s years in congress and encouraged audiences to support awarding Shirley a Congressional Gold Medal.

Featured in: LA Magazine, Washington Post