The Product. Nesquik Chocolate Flavored Milk

The Positioning. Nourishing Possibility

The Campaign. Kids have dreams, big dreams. And even if they seem unreachable at times, Nesquik is here to remind parents that with their support and the right nutrition, those dreams are more possible than they could have ever imagined. That’s why we invited an 8-year old girl with big dreams of being a filmmaker to direct our commercial.

I supported the campaign development which included a :30 national television spot, and digital behind-the-scenes content.

Roles: lead copywriter, campaign strategist, production and post-production support

Featured in: AdAge, Mashable

Daredevil: The television commercial that Ana Sofia directed is all about the way kids see the world and nourishing those possibilities.