Participant, which ceased operations in 2024, was a major film and television production company dedicated to entertainment that drives social change. I served as Digital Marketing Manager and Lead Copywriter from 2020 until the company closed. Participant’s films earned 86 Academy Award nominations and 21 wins, partnered with key nonprofits and NGOs to drive real-world impact on a global scale, and was the first major US entertainment company whose social and environmental impact earned a B Corp Certification.

Roles: Digital Marketing Manager, Content Editor, Copywriter

Email Strategy. I led the company’s email strategy (150+ subscribers), including content development, technical execution, data analysis, survey initiatives, audience segmentation, and optimization. Increased open rates from 19.7% to 53.3% (industry benchmark: 32%) Platforms: Salesforce Marketing Cloud, Mailchimp, Zendesk

Social Media. Provided editorial leadership to ensure a clear and consistent brand voice and tone across channels. Conceptualized, researched, drafted and edited social media content for all platforms for community of 6M+ followers (Instagram, TikTok, Facebook, LinkedIn, Twitter / X, YouTube) Increased TikTok followers by 30%, LinkedIn followers by 11%, and Instagram followers by 9%

Website. Conceptualized, researched, drafted and edited website content for each of the film’s microsites and the new redesigned company site. Platforms: Drupal, WordPress, Google Analytics