HBO, 2020

The Film. David Byrne’s American Utopia, directed by Spike Lee, is a one-of-a-kind, dynamic film giving audiences around the world access to Byrne’s electrifying Broadway show. Featuring musician David Byrne, together with 11 musical artists from around the world, American Utopia is a unifying musical celebration that inspires audiences to connect to each other and to the global community.

The Campaign. The film released in October 2020, just as there was a huge information gap around vote-by-mail and the elections in general. Our campaign aimed to reach young audiences, first-time voters and voters of color with timely voter information via a robust SMS campaign meant to educate and mobilize voters on how to safely cast their ballots in November.

Roles: researcher, lead copywriter

I led the development and execution of our SMS campaign, as well as a dedicated newsletter for our audiences and a film landing page to inform viewers on vote-by-mail and general civics.

Featured in: IndieWire